PR Straight Talk

Undercover video released by the Humane Society, and just shown on national tv, of sick cows in a meat processing plant, just prior to slaughter, made national headlines – but not out of compassion for these poor suffering animals.  The focus of concern by the news media was about the meat of sick animals entering the food supply.

When I saw the footage this morning, of animals too sick to stand, stumbling helplessly on the slaughterhouse floor, and lifted mercilessly and callously on a fork about to be taken for slaughter, I realized that my long interest in becoming a vegetarian had been realized. Where is our compassion?  I speak not only for the sickly cows, but the healthy ones too.  These are feeling, thinking beings.  The cow is a benign animal.  But the fate of tens of millions each year, who suffer by never seeing the light of day, in closed warehouses and cramped conditions, only to be cruelly slaughtered in the end – is a mark of a society and a culture without feeling, without compassion, without understanding or caring of the suffering of these docile creatures.

Mahatma Gandhi always felt that animals should be protected from torture and cruelty.  “The greatness of a nation can be judged by the way it treats its animals,” he said.

“Anyone who has accustomed himself to regard the life of any living creature as worthless is in danger of arriving also at the idea of worthless human lives,” wrote humanitarian and Nobel Peace Prize winner Dr. Albert Schweitzer.

Where is the national campaign and the voices of outrage that decry the suffering and cruelty of such animals – that decry their suffering in the manner in which they are housed and treated, and in the fact that they are slaughtered in inhumane and merciless ways?  Ultimately, where is the campaign that calls for an end to the slaughter of cows, period?  Where is the campaign that is rooted in a true embrace of reverence for life – all life?  Where is the campaign that decries the suffering and slaughter of pigs in a similar manner?  The campaign that decries the inhumane caging of chickens who live out their lives in cages without room to move in? 

The list goes on and on.  Has anyone ever considered that the pain and suffering we inflict on all these creatures, when ingested into our own systems, transforms into our own pain and suffering?  Think about it. 

This irreverence of the lives of animals extends to the treatment of dogs and cats in so many of this country’s County shelters –  killing institutions dedicated to the “euthanasia” of beautiful, healthy and adoptable dogs, cats, puppies and kittens, instead of a dedication to increasing community awareness, traffic and adoptions as our highest priority? 

What kind of a society is this that ends the lives of creatures who come into the world to give us the unconditional love we so sorely need?   What kind of a commentary is it about us that we so devalue these precious lives?  Is it any wonder that so much cruelty abounds in man’s treatment of his fellows?

If you are reading this and are moved in any way, reach out to animal advocacy groups dedicated to reversing all of this cruelty and suffering.  If you can’t find a group, start one yourself.  Get help from local public relations professionals who resonate with these sensitivities.  You can start by seeking them out on Craigslist.org – or by contacting the local PRSA (Public Relations Society of America) chapter in your city (www.prsa.org).

If the challenge seems uphill and insurmountable, remember the answer to the question posed in the Talmud:  “Where is the center of the world?” To which the response came, “Where each human being stands – there is the center of the world.”