This of course isn’t a new book, but it’s still one of the most popular business self-help books of all time. It was my honor to have represented the book and its author Harvey Mackay in a publicity campaign that turned it into a long-time New York Times best-seller - having sold millions of copies.
The thing about Harvey Mackay is that he is a man who practices what he preaches. He is filled with amazing energy, enthusiasm and a focus on winning. When I was first approached by him to promote his book, he was a first-time, unknown author - and yet his faith in himself, his dedication to research and learning about the process of success as a published author, and my determination to help him achieve his goals, all lent to a very successful publicity campaign.
Harvey distinguished himself far above the average author, with his willingness to do anything I asked him to do, and go anywhere I asked him to go, to interview with the media. One example: after I interested a syndicated columnist out of Cleveland to interview Harvey by phone, Harvey instead jumped on a plane and had lunch with her. This didn’t turn into the planned one-column story - but a week of stories.
Harvey regarded each media placement as a jewel - and treated each journalist he met as a valuable vehicle that would lead to the success of his book. He’s quite a guy.
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